Facebook Marketing
Liking and Sharing Your Book Posts on Facebook
Depending on your demographic, Facebook is still by far the best platform to link with your audience. 80% of adults between 30 and 65 use Facebook for their online information. But you must interact with your contacts regularly to get the maximum benefit from it.
An example would be, if you promote your book with ‘Australian Authors’ Marketplace’,
https://australianauthors.net.au/book-promotion/ ,
go to and follow each of the platforms the promotion will appear on
- Facebook Page – https://www.facebook.com/AustralianAuthorsMarketplace
- Facebook Group – https://www.facebook.com/groups/readingaustralian
- Instagram – https://www.instagram.com/australian_authors_marketplace/
Follow these pages so that the posts will appear on your feed. When they do, Like and share your post to your FB page and any others you have access to. Encourage your friends to do the same. This will significantly amplify the reach of your promotion.
What Does It Mean to Like a Post?
Liking a post is a quick way to show interest, agreement, support or appreciation. A like may seem small, but it tells the person who posted that their content has been noticed. It can also signal to Facebook that the post is engaging, which may increase the chance that similar content appears in a user’s feed.
Why Sharing Posts Matters
Sharing a post goes further than liking because it places that content in front of a wider audience. When users share promotional posts, they help spread messages beyond the original poster’s network. This is very useful for promoting your post across the platforms.
Benefits of Liking and Sharing
- Growing your audience.
- Connecting with readers who are not currently in your audience.
Summary
Liking and sharing posts on Facebook are simple actions, but they have real influence. They can strengthen audiences, grow your following and inform more readers about your work. Get To It!
