Marketing for Writers | Digital Marketing for Authors

Marketing for Writers

Social Media Marketing for Writers

If you wish to get your publications in front of as many people as possible, you must embrace Social Media.

It’s not good enough to publish your work on Amazon and other online bookstores, and hope they sell your book for you. It won’t happen. There are millions of books and authors out there, and you can bet the best sellers are using digital platforms to make people aware of their books.

There may be millions of books out there but there are also millions of readers, audiences growing because of the increased access to books through online book stores and the continuing growth of eBooks. (Read my article on ‘Short Reads’)

Readers come in many forms and don’t just have one favourite author. Make them part of your audience.

You don’t have to be a best seller to make good income from your work. You just need to build a substantial audience.

Social Media Tips for Writers

Social Media, used properly, is still the best way to get yourself out there and build you audience. Below are some essentials that I find the most useful.

Facebook
Instagram
X
Goodreads
Pinterest
Email Marketing
Australian Authors Marketplace

I don’t have the space here to go into the use of these platforms in detail, however, in my publication “Marketing for Writers” you will find many helpful hints. If you are reading this in print, type the following address into your browser https://perrydigitalmarketing.com.au

When using these platforms, (I would recommend getting Facebook down pat before tackling the others), simply posting a picture of your book with the base message, “Buy my Book” isn’t enough.

It is always recommended that you vary your message. Post a short blurb about the story with your book cover image, or you might post short excerpts from your book which pique the interest of the reader, perhaps talk about your characters, and always have a link back to your book page on your website or your sales platform. The same is true for twitter, although the number of words you can use is limited.

Have a specific Brand Page for your writing, no food or pets. Post regularly, (5 to 10 times per week). Make your posts interesting and always use impressive images.

With the explosion of AI tools, it is almost unlimited in the images you can produce by simply uploading your book cover and telling AI what you want to create in a few words, I use ‘ElevenLabs’.

I created the image below by simply uploading the book cover and typing in ‘Create a stack of books with one facing out, sitting on a stump with an old saw mill in the background.